Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Recent Blog Posts
22 Apr 2014

How to Make Your Web Site A Conversions Leader

There are not enough great examples of websites that convert well.  How would you like to be a conversions leader? Whether referred to as usability, user experience, persuasive architecture, persuasive design, conversions design, customer experience design, searchability, or findability, the unifying factor behind high website conversion rates is the human to human connection.  Without it, your website will struggle to meet your business requirements.  It will fail to be remembered.  It…


21 Apr 2014

4 Must-Use Tools to Curate Your Twitter Testimonials

Making sense of Twitter buzz is tough whereas responding timely to the tweeted feedback as well as making the most of everything with the positive sentiment – these two tactics combined can bring your brand awareness to the roof… Note: This is a follow up to this article which you may want to check out as well: Control & Promote Positive Brand Mentions on Twitter: Custom Timelines, Lists and Favorites…


18 Apr 2014

Analytics for Content Marketing the Right Way: Part 3 of 3

This is the third article in a series. Please read part one and part two. Step 3: Integration Once the inventory and catalog exercise is complete and once you have assigned values in the values tab, the next step is to make sure that Google Analytics accurately reflects the sources, assets, and interactions you have recorded in the prior exercise. Although some of the tasks during this step may vary,…


17 Apr 2014

Smart and Smarter: Categories and Tags

Is a tomato a fruit or a vegetable? What about a cucumber? The answer to these questions really depends on the context of the dialog. If we are talking about them in a botanical context then they are fruit. But if we are discussing them in a culinary sense, they are vegetables. How we classify information is extremely important because every classification can transfer an inherent normative value. Many like…


16 Apr 2014

How To Optimize Email Acquisition Ads: See What Converts Best Without Leaving Mailchimp

Wouldn’t it be nice if you didn’t have to go to your analytics to see which email acquisition campaigns and sources converted, and what the subscribers did afterwards? With Mailchimp you can… but most people don’t know how. So let me show you how I did it. Step 1: Open Mailchimp’s List fields and Merge tags page. It’s found under Settings, when you’re in the Lists tab (third down on…


15 Apr 2014

Web Design Choices Based on Visitors Needs

For all the various terms used to describe usability design, the one that most of us may relate to is the one we most care about, and that is customer satisfaction. This weekend I attended a Women in Tech Summit in Philadelphia and one of the speakers was a woman from the UX (Usability) field with experience in information architecture and site requirements gathering and documentation.  I immediately understood the…


14 Apr 2014

Contently and WordIz: Aggregate Your Content Marketing Efforts

Content marketing is what’s hot today. Everyone realizes that content is the basis of any other marketing tactic you are thinking of, so everyone is into content nowadays. As a result consumers are dealing with the huge overload of content – which means attracting attention and building loyalty through content is harder and harder. Aggregating your content marketing efforts and streaming them into yet another channel accomplished a few important…


11 Apr 2014

Analytics for Content Marketing the Right Way: Part 2 of 3

This is a continuation of a previous article. Please read Analytics for Content Marketing the Right Way: Part 1 of 3 Step 1: Inventory & Catalog An inventory and catalog exercise takes a lot of the guesswork out of configuration changes that need to be made during later steps. For this first step, key components of the content marketing efforts are inventoried and cataloged, which include sources, assets, and interactions….


10 Apr 2014

Building Signals And Mitigating Risk For Local SEO

Big brands seem to have a much easier time ranking now a days right? Well that may be true, but, one positive point that is rarely discussed is, many small businesses can rank well too by taking advantage of local SEO. Now of course local SEO won’t apply to everyone, but if you own a local business then it might be the perfect solution to your ranking woes. Essentially, what…


09 Apr 2014

3 New Types Of Linkbait I’m Dying To Try Out & Why

I’m reeeeeeheeheeheeeeeaaaaaly excited to try out a few new-ish types of linkbait, and I’ll share them with you here and why I think they’re awesome. 1) Free book or poster giveaways. This is really exciting to me for two reasons. The first reason is that printing has gotten really, really cheap. I don’t know the history or when this happened, but to give you an example, printing The Advanced SEO…


08 Apr 2014

Trusted Resources for Learning Usability, Marketing and User Experience

Are you bitten by the website user experience bug?  Do you wonder where to get trusted advice that won’t conflict with SEO strategies? There are some great deals for online courses and affordable conferences available. In addition, many long-time leaders in linking, copywriting and conversions marketing remain dedicated and provide continued support, while adapting to the ever-changing Internet environment. Here are a few of my top favorite people and websites…


07 Apr 2014

Control & Promote Positive Brand Mentions on Twitter: Custom Timelines, Lists and Favorites

Later last year Twitter added custom timelines. The feature is not very obvious though because the only way to create a custom timeline is the desktop Twitter app called Tweetdeck. First the basics: Custom Twitter timelines are not self-updating (unlike Twitter lists and Favorites) You cannot follow a Twitter timeline (Unlike with Twitter lists) You can embed a custom timeline (similar you can embed a separate Tweet) In other words:…


04 Apr 2014

Analytics for Content Marketing the Right Way: Part 1 of 3

As a marketer, I am sometimes surprised how much time I spend on Web analytics. I often find myself taken aback that for many marketing verticals, multiple channels provide assists during a customer’s journey and all of the said channels contribute in varying degrees to the conversion actions that result. It is especially interesting how often inbound marketing assists, such as those that result from SEO and content marketing efforts,…